When you boil it down, a company can only be one of three basic types. You can be commodity-led, where you sell on the basis of your product being cheaper than the competition. You can be product led, where people are prepared to pay a premium because your product is better than those of the competition, or you can be Image-led, where people are prepared to pay more because of the nature of the relationship between customer and provider.
I'm both cheaper than my competitors,and in my opinion my products/ and support are better.
But I helped build the image of my major competitor when I worked there ...
Where does that leave me?
Simon @ Sifab.co.uk
sifabtemporary@gmail.com
