I'm both cheaper than my competitors,and in my opinion my products/ and support are better.
But I helped build the image of my major competitor when I worked there ...
Where does that leave me?
You can't do anything about the image of your competitors, but you can improve your own through advertising and the use of social media. Why not stick a short monthly 'Look what I made' video up on all the various Facebook Morgan /Classic Car groups for example? The pictures you post up on here are a brilliant example of your expertise, and people love looking at stuff like this..
If I was still doing business consultancy, I'd get you to also have a think about your value-generation capacity. One client I talked to was perpetually busy doing low-value stuff for walk-in customers leaving him with no time to spend doing the high-value high-margin work that he really wanted to do. I suggested subbing out the simple stuff, leaving him to focus on the more challenging work.
