Morgan need to find a niche, like they did with the Aeros and M3W, because I doubt many Trad owners will trade up, not only because of the cost difference, but the total lack of fettling potential. That's a big issue for some.
Agree that many on here have been brought up working on cars and fettling but perhaps the younger Morgan target market has had no need to fix cars and therefore lack the fettling skills or even the inclination to fettle.
I think the Plus Four is a just as much a niche market as the trads if similar numbers are built. And in the age of the PCP the Plus Four is affordable to younger high income customers.
