Personal view is that if Morgan do not go electric with this, they will struggle to get a decent return over the model lifecycle - numbers will be limited and even more so as the sticker price goes up - cannot see it coming in much below £50k which is a lot for what is realistically a toy and the market for such toys is limited.
Emissions for IC engines are tight and getting tighter and the control systems are getting ever more complex.
An electric drive train is relatively simple, reasonably upgradeable and will have a decent life for the model.
I also suspect the current M3W has not made them any real money with all the chassis rebuilds and various upgrade programmes to cover emissions/other regulations so the new investors will be making sure this one pays out.....
An incisive assessment Dr....
