Talk Morgan Forums Community The Malvern Arms Has the bubble burst?

Alistair, you are quite correct with regard to the Aero being in effect generation one. Rightly or wrongly I always saw the large engined Aero's with quite limited production an attempt by Morgan to have a separate upmarket model line-up, that due to its performance and cost would not replace the market for more economical low cost ownership of the 4/4, plus 4 but an adjunct to it

The difference I draw with the Aero and CX is that the CX platform is now the base model, which one could quite rightly point to the difference being a marketing distinction rather than an engineering distinction. For me its clear that the CX should have been the platform for all models from the time the Aero's were introduced. I suppose from a Morgan prospective the trad was tried and tested, a known quantity and had a market demand, the Aero was a departure from their norm, at a much higher price point and an uncertain demand curve and a journey into the unknown. Having said that I believe Morgan pushed the performance envelope on the trads too far for the chassis and suspension, made a much heavier, poor ground clearance cars that drifted away from the core values.

Other than the improvements in build quality and improvements in materials used I'd take my 1985 4/4 over my Roadster, it was far more fun to drive within of course a much lower performance envelope.