Talk Morgan Forums Community The Malvern Arms Has the bubble burst?

The big difference with Rolex, Porsche to Morgan is that the demand for their products outstrips the supply by a huge margin, in Rolex's case even the most humble entry model Datejust has waiting lists, their Daytona waiting lists would match the massively long waiting lists Morgan enjoyed in the 80's and 90's. Many Rolex Ad's have closed their Daytona lists as its almost impossible to satisfy them with current production levels.

By way of contrast Morgan recently had a cut price special during what should be their busiest summer months of production to stimulate demand and probably having an impact in reducing the prices of all second hand cars as a direct result., is not the same demand conditions the Rolex market enjoys. If Morgan were to peg back production, create longer waiting lists and create a pent up demand maybe they might enjoy a a more stable used car price and allow them to manipulate as to what orders they satisfied and when.

A neighbour waited longer to get his new Skoda (at a much lower price point) than you would wait to get a new Morgan.