There's been some hugely in-depth and knowledgeable posts written in response to the original question, but the answer is still yes.....!

I always thought that the price of CX cars was an aggressive move by the Italians. To make you entry level offering similar price to your previous top of the range model is not only ambitious but it's guaranteed to lose you a large number of legacy owners...🤷🏻‍♂️

I felt that MMC had been positioning themselves as more of a 'premium' brand and considering themselves to be 'real' car builders, for quite a few years before CX. The product never really lived up to the hype or ambition though.

The CX buyer that MMC are aiming at isn't the sort of person who'll be happy fettling and developing their £90k toy.

Whether or not the 'trad' could have been saved will be debated for years to come I'd imagine. My thought is that it could have been saved if there was a will.
I think that perhaps we'll say 'it could have been the savior of MMC' in a few years.......


The Rolex point is interesting.
Interest rates were low in the last decade and money was easy to come by. Demand was high and supply was low. If Rolex had released more watches in this period the profiteering wouldn't have happened as it did.
The watches became a sure fire way to make a quick profit. Rolex fueled the situation by forcing customers to increase their spend by buying several pieces they didn't want before being able to get the watch they actually wanted. All these extra watches went on the 'grey market' and helped to fuel the prices.
It's interesting to see to see both 'grey' prices and stock levels now. There's loads of watches and prices are tumbling. Using the steel Daytona as a example, in the peak a they were going for £40k, the same watches are now hovering just over the £20k mark, they'll be £19,995 soon.
Ironically, having caused the problem, Rolex are now cashing in on the used market by selling 'approved pre owned' watches at Rolex dealers....🤯

No one needs a Rolex, no one needs a Morgan. They are both 'want's', discretionary or aspirational purchases. They're the first things to go when times are hard and people need to free up some money.

Rolex had been making watches for 5 years before HFS Morgan made his first car, both companies have had their ups and downs over the last century, I know which one my money is on to make it through the next century......