An interesting point about the - must have had one to have the next one.

Whilst Porsche have a long existence and established pecking order of badges I don't think Morgan could afford to restrict their market opportunity as they arrive in the £80-100k privilege toy market, meant with love not sarcasm. Given the way they are now focused on that sector they need all the new blood they can find to growout.

Everyone loves a Morgan. Even me, unless it's broken again.