Always going to be a problem for Morgan .... niche market and selling cars that a succession of owners will be happy to subject to serial restos and will be about cluttering the market for half a century or more. Fine when you're making a small number of simple cars that have their development costs largely amortised a generation ago ...... development costs of integrating complex systems into the latest models will be ongoing as the legislative landscape develops and tech follows it.
Not a problem for the bland-mobile makers ... fashion and built-in obselescence constantly removes their old cars off to the scrapyard leaving the field clear for their new sales..... much harder for Morgan to drive an agressively expansionist sales model
K
Ps ... whatever, my crossflow will sustain its place in my heart whatever the market, as I have it for reasons other than 'residuals' .... same goes for my house, Landy, guitars ... and the Mrs 🙂 .... makes for a calm(ish) life
