Despite all the negative, lets be more fair and say disparaging comments, no-one wishes anything other than the ongoing success of the company. Like other manufacturers, they are more interested in selling units out the door than supporting fully the new car customer base beyond in essence the warranty period. This is sometimes reflected in the level of spares support for older models eg window winder for Aeros etc.
There perhaps is one lesson in building product brand identity and rewarding a loyal customer base MMC could learn from is one important step Harley Davidson took in 1984, when they formed the Harley Owners Group (HOG) with its global membership split into regions with ride outs, special insurance and finance plans , national and international rallies, pins and membership badges. Free for the first year on buying a new car then annual subscription with news letters re-enforcing the brand and the collective body of membership etc.
Whilst there are many independent Harley clubs (in the same way there is Morgan Sports Car Club) there is a sense of greater involvement and connection with the factory through HOG membership than any other Harley club. MMC is certainly doing far more communication with its customer base (those who registered interest) its starting to promote guided tours, they already have meet ups at the factory, factory tours etc., its not that much of a step further to formalise it more into a factory sponsored club, which could be pretty much self financing and tap into a massive customer and enthusiast base with their messaging and direct link to the factory which so many Morgan owners have enjoyed in the past,.
