Originally Posted by nick w
I think the fact that they've presold all 50 cars means that that the management are making excellent business/financial decisions. The instant sales figure vindicates the direction they are moving in.
Long live the factory.

Indeed. First rules of business: 1. Know your customers 2. Make it easy for them to give you their money.

Coming up with niche offerings targeted at wealthy enthusiasts is a great way of turning Morgan into a Veblen brand. No point catering to us flat-cappers, we're not the future of MMC and besides there's more than enough stock on the market to keep us going for as long as we're allowed to drive ICE vehicles.


Tim H.
1986 4/4 VVTi Sport, 2002 LR Defender, 2022 Mini Cooper SE