I'm curious to know how they managed to sell all 50 cars pre-launch. Is there some secret register of Morgan aficionados that Morgan keep that lists those wealthy enough to buy such a car? Do such people buy without actually seeing the car in the flesh or are there inivted to some ritual meetings held in, say, a mystical cave somewhere in the Malvern halls so that they can be initiated into the rites of buying such a car?
Maybe I'm miffed I wasn't offered the opportunity. But more seriously, if they can sell all the midsummer's off book, but can't sell enough plus 4 and 6's what does that say about the future business model of the company?
I am basing this with my knowledge of other brands but can only assume the same would apply to MMC. A manufacture will have reached out to it's dealer network and/or directly to customers in their database that have purchased or shown interest in past limited editions to engage them with something new coming up. it's likely most of the confirmed buyers have already had viewings of the car, discussed spec etc. Being able to say all units are sold at the time of the embargo release is a great marketing message for the brand.
