It's a little like hoping the increased value and prestige of Pinnwhatsit will rub off on it to make it more saleable and expensive. I get that bit but all it tells me is that they are now a different company.
I would like it a lot more if they did an "M" style model. Perhaps use one of the higher state of tune engines, brakes and diff to provide an engineering led variety instead of rearranging the matchsticks a bit.