Whilst Peter Morgan was very canny at balancing the price versus quantity equation for very many years, once they started to increase the production the writing was on the wall for profit-taking in the UK on Morgan's with one or two exceptions. Harvey-Jones has a lot to answer for.
I could not agree with you more. Harvey-Jones had no clue on the dynamics of Morgan production and sales. Peter Morgan operated on instinct and his instincts were most often excellent. More than that, they were extremely profitable after the rocky 60s.
Yet the Harvey-Jones' counsel became the law of Pickersleigh Road nonetheless. The reasons for that about-face tell the tale of the present MMC.
Whilst Aero residuals have changed as the perception of the cars has changed, I don't think that the current residuals (again in the UK) are any worse than other Morgan's, or for the Roadster in particular the Aero's may even be stronger.
I am not sure the MMC's used car locator bears you out. Irrespective, the UK, where it came to trads, was in a very unusual spot for 2-3 years. The modesl were very aggressively oversold. As a result, sales, production share and residuals plummeted. They are just recovering now and will continue to do so, depending on what happens in 2009.
There is little doubt that the Aero 8 has not been the success in the USA that many of us would have liked to see, and there are many reasons for this.
What do you feel these reasons are?
Lorne
