I think much of this conversation is down to individual reality (I cannot think of the right word... I'll blame it on being a long day!
)
What I mean by this is: non-Morgan owners (who are realistic in their expectations when buying a car [any car, not just a Morgan]) are prepared to loose 50% of the MSRP on a vehicle over 3-years.
It just so happens that Morgans have faired (at times) much better than this rough industry average; therefore, some long-term Morgan owners will remember days of 90-100% (if not a premium in some cases!) residual value. This must warp their perception of the second hand car market. Where as many of us take a 50% loss as a given and the trade-off for our love of 4-wheeled beauties, they find it hard to grasp based on the strong values the brand could command in the past.
I'd love to believe an Aero 8 or a Roadster V6 will retain more than 50% of it's value after 3-years but I just don't see this as reality.
(I also fear - and won't go too far into this because it borders on the philosophical - that in a society where most material items seem to be becoming easier to justify disposing of (when they are still perfectly good) that it is not just a trend within the Morgan world but across most industries).
