Marketing is an expensive business, and verifying the impact of marketing campaign is still very much the holy grail, and an inexact science at best at present.
'Above the Line' campains - i.e. campaigns in print media on the TV, PR at shows etc is all good solid stuff, but it is expensive and it's hard to judege the impact a lot of the time.
I think Morgan's best option is 'guerilla' advertising, not so much in terms of flyposting or that kind of activity, but in terms of using it's connections to get the cars placed in popular, widely seen places.
Much as many of us will roll our eyes at the mention of Cannonaball etc - this is the kind of thing where minimum expenditure for the company, can have very widespread exposure.
I bought my Aero after seeing a Morgan meet at Le Mans and deciding I loved the looks having seen it close up. With the Aero I think this could be a particularly stron way of improving sales - just getting the cars out on the roads being seen at events generates interest, and from there its a shorter jump to selling..
