This reminded me of Harley Davidson motorcyles, low tech. and expensive(I had two), they'd say "Its a way of life" ....you keep your Harley or buy another, they are far more popular and could easily relying on existing customer base for long term business yet they still actively advertising on various bike mags....may be its time for MMC to learn from Harley on how to market its products
Kin, Harley Davidson as a company make a very interesting study. Going back 15-years ago, I studied them at university and the way the management turned the company around by embracing (and facing) some very tough decisions and new methods is impressive indeed.
Here is a
brief synopsis of some of the modern practices of Harley Davidson company .
You're right, there are some definite parallels between Morgan Motor Company and Harley Davidson. Equally, there is much to be learned by studying how Harley overcame the weaknesses in their business.
