He further limited Morgan supply and upped demand by encouraging a vibrant community at every opportunity he could. So when you buy a Morgan you are buying into a social life. It is much harder to switch to another marque when you are leaving your social life behind you. You keep your Morgan or buy another.
Lorne
This reminded me of Harley Davidson motorcyles, low tech. and expensive(I had two), they'd say "Its a way of life" ....you keep your Harley or buy another, they are far more popular and could easily relying on existing customer base for long term business yet they still actively advertising on various bike mags....may be its time for MMC to learn from Harley on how to market its products
