Another suggestion, change engine supplier for the trads from Ford to Honda(providing Honda are willing to associate its product with Morgan)
There are a number of advantages...

A: Top notch quality and reliability thumbs

B: Every motoring mags would want to test drive it as new model..(more publicity)

C: Recent spades of Hondamentalism advert have promoted Ariel Atom, since then Atom's order have increase dramatically, now over one year waiting list, Honda may well give Morgan a similar plug woohoo