more development will ensure its future to pass stringent legislation and may regain loss market such as USA, all these will reduce its capital base in the short term, but it will definitely ensure its long term survival of the company..
Well..we are getting as little far from marketing now (smile) but I can completely agree that anything necessary to keep the product on the road must be done. Millions have been spent. However, 90% of the Morgan product line was not made more legislatively compliant in any meaningful way in that spending... a sad omission costing lots of markets and money.
Lorne, no one should be resting on its laurels and thats including MMC, modernising of manufacturing facilities will ensure better production and quality,
I agree that millions were also invested in plant and equipment, but if we are candid, they were quickly forced to sell it all to survive...possibly evidence of too much too soon.
Perhaps a new approach could help. After all, Mr. Garnett changed the direction of the company for just a few months and the beneficial effects are still growing.
However, back to point..marketing.
Have you considered that restricting production and sharply increasing prices may be a better solution than trying constantly to find more buyers for ever more cars? Less sales and higher prices would resolve the marketing issue, and allow more time, attention and per-car revenue to better the product. It would certainly produce much higher unit profits and rocket residuals up world-wide.
However, I am not sure the company can any longer be restructured to allow for this type of program.. It would likely require a capital investment to lower operating costs.
Lorne
