I would like to know what plant/equipment they invested and then sold again...unless I've misunderstood your post
Sure...np. From 2000, the MMC refurbished and re-arranged the then existing structures, built new buildings, new entrance, new offices, new warehousing, constructed the new paint shop, new lighting, new signs (which will have to be changed now) etc. Then in late 2005, they sold it all to a property developer.
..restricting production and sharply increasing prices
That would be great news for existing Morgan owners. However the company would be in danger of pricing itself out of the market, IMO I don't think Morgan cars have the same desirability factor of say...Aston, Porsche,
That is what people said about the Aeromax when it was presented too. As well, right now 4-seater trads cost as much as the Aeros did in 2004 and they have a 2.5 year waiting list. Additionally, in the UK, where all the competition's car prices fell for years, Morgan's kept rising with no effect on sales.
In the light of this, do you have anything more solid to support the argument that higher prices must out-price Morgans? (Don't worry, I am not trying to put you on the spot.)
..trying constantly to find more buyers for ever more cars?
Yes the idea of marketing is trying to find more buyers,
I don't agree. The goal of marketing is to make more profits.
but I didn't say the factory has to produce any more cars...as waiting list increase, the residual would improve, a simple case of demand exceeds supply
Well, that may be your take and I agree with it but the FACT is that the company is presently planning to produce many more cars. Take that as a given, at least on intention. As well, Boshly has a point. There is a time duration where a waiting list becomes too long and lost sales result. At worst, it is far better to reduce the waiting list with higher prices than lost sales.
my idea of marketing is more towards Aeros( underated car)and it could do with a bit of marketing to let potential buyers know this is the car they've been looking for all along
I sympathize with your feelings. However, can we not agree that everything has been tried to do just that for many years? Despite immense Factory pressure, the dealers still complain they have a hard time selling those they have. Yet there are other models whose waiting lists are growing dangerously long because the company hopes to produce harder-to-sell models. Should they be spending more money to sell more Aeros or simply increase 4-seater production to meet a greater part of its unfulfilled demand?
BTW, have you considered that Aeros may become successful if they are HARDER to get. The Aeromax is a case on point. 120 plush buyers eagerly waiting for 2 years to pay a 55% premium on a stock Aero. (Bless each and every one of them!)
Lorne
