Some points I woulkd like to add to this debate.
1. I am aware that the company mortgaged the premises and business etc to raise captial via I belive Lloyds Bank. However this is not to me 'selling' the business it is mearly raising cash on the capital you have. I see it as good business practice if you need the cash for something to realise it rather than have it sitting around doing nothing. Lorne you say the company then sold out to a property developer. Once again I have no problem with this as good business practice. It is all about focussing on your primary business and getting away from distractions. Did you know for instance that in the 1980's one of the Uk's largest landlords and the largest lift maintenance company was... BT!! It sold off property managemeent and indeed lots of it's spare property to focuss on telecoms.
2. The issue of the Plus 8 has been mentioned in context of the German market but is surely a key influence to many markets. The fact that the Rover V8 was a tired out old Buick that simply could not survice in the modern world was something out of the companies control. I think the demise of the Plus 8 is a key change to come out of the last five years as well.
3. The other big change in recent years is the growth of the 'rich list'. More and more people have more and more disposable income at the top end. There is a boom industry in 'toys' for these as a TV programme (I think on BBC2) covered the other night. This demographic is one which undoubtably Morgan can appeal to, in particular with the Aero 8 with it's mix of modern and traditional looks. They all have two or three Ferraris and Porsche etc but few have Aero's. The appeal of an 'individual hand made car' could be high to this demographic. This demographic is a product of the late 80's and 90's.
Last edited by SpeedMog; 02/12/07 03:24 PM.
