Hi Robert, I posted this earlier
I'd also suggest anyone who bought a Morgan should filled in questionares/survey, such as hobbies, social activities, why do you choose Morgan, how did you find out about Morgan cars etc etc...and may be then some expert could extrapolate the datas given and target certain sector of population and market it accordingly ...MMC could also send surveys out to existing customers...
which is similar to your idea of a "POLL"
The 'Aero' is in another league, many may aspire to own one, but cannot afford the new asking price. Its' market is out there and MMC have to realize that unlike the 'Classic' Morgans they don't have a captive market; they have to get out there and fight for their share of the luxury sports car market. This to me means selling the 'Aero' through different dealers primarily 'BMW' Showrooms, in particular Motorsport Dealers.
This is why marketing of the Aeros are important! Your suggestion of displaying and selling of Aero in BMW dealerships is excellent, but I got a feeling that the Morgan dealerships would strongly oppose the idea
