Existing owners, particularly of older models, contribute almost nothing to the continued success of the MMC.
REALLY?
Allen
'69 4/4
[/quote]
You're right of course Allen. The high resale value/low depreciation of Morgans is an important part of what helps to persuade us buyers of new Mogs to part with our hard earned cash. Although the MMC's financial return from the sale of spares & so on may not seem that significant, the value which the brand gains from the low depreciation (thanks to secondhand buyers) is one of the things that helps to keeps the ship afloat. As JTL says too, the enthusiasm communicated by MMC's unofficial brand ambassadors (the owners) is integral to the public's enthusiasm for Malvern's finest.
