R1NGA - the three upgrades listed in the letter are fitted prices whether at the factory or at the dealer or so I am assured by the factory. The first paragraph is pretty clear.
You're right of course - speed reading again I'm afraid. Although I am a little surprised that there is such collaborative support across the dealer network for the retro-fit, I continue to be hugely encouraged by the way Morgan and its network do business and we will all have the opportunity to get our cars up to the revised spec and maintain a very level playing field in terms of resale value and desirability. Now that really is what you call customer focus.....
Compare and contrast to my mate who bought a McLaren 12C 2 years ago which has suffered over £100k depreciation, made worse recently by the launch of the 'new' 650S model, which is just a face-lifted 12C. And this following a commitment by McLaren to never update the 12C in such a way as to impact those (very important) early adopters from 2012. Well done Morgan I say