just had a quick look at the Allon White website on their 4/4 pricing info and they do seem to have gone out on a limb and done something different to other dealers who have just published the official on-line the Morgan April 2015 price list
Williams have used the Morgan price list which states the base model at around £29K Plus VAT which bring it to £34K
Allon White however, (and I don't think it is a mistake), publish the base model at 29K INCLUDING VAT but have packaged the easy up hood, heated windscreen, wipers and sidescreens as an additional cost which would bring it to around £34K inc vat (in fact, by my reckoning, a tad more as it's the Easy-up hood)
I can't see how you can actually buy the 4/4 for £29K inc Vat unless Allon White have asked for a Speedster type stripped down 4/4 exclusive for their sales - maybe if someone wants to customise for racing perhaps