I think that Morgan struggle to reconcile what they would like their customer base to be and what it actually is.
Not just Morgan, but MSCC!!
The Company must sell new cars to survive. How many MSCC members will ever buy a new Morgan car? Few.
How many TM Members will ever buy a new Morgan car? Better than a Few, but still not a lot.
So, the Company has to find new blood, and keep it with repeat purchases. Selling the "brand" is a vital part of that mission and MOG Mag is a part of it.
I feel that MMC needs something like a Morgan Owners Group, (MOG) based on the Triumph RAT model. I would like to see MSCC and MMC come together to achieve this, but I'm a minority and it is one reason why I'm no longer involved with running MSCC.
So, anything that helps MMC make money, sell cars and build brand awareness has my support.
In my opinion anyone who dismisses Morgan building their brand and actively marketing outside the traditional customer base as "marketing tat" is way, way out of touch and has already started to leave the modern world behind.
