I think that Morgan struggle to reconcile what they would like their customer base to be and what it actually is.
Astute comment.....not an easy nut to crack I'm sure....and maybe the customer base really is more diverse than I thought....but like so many things in life all you have to do is make a decision on your target and then focus your energy and effort in that area. IME trying to do too many things at once usually spreads your resources too thinly and risks doing nothing particularly well. But as a man I am not particularly good at multi-tasking anyway!
