Many wise words from the collective here. IMHO you only have to look at Ferrari for a workable marketing model.
I love Ferraris and everything about them but, by golly , don't they push out a load of old cr*p. If you visit a Ferrari store like the one in Regent St you are surrounded by all manner of badged stuff but a second look around and you will notice many young people buying into the Ferrari "lifestyle" experience if only with a wallet or plastic car. This must add to the company coffers and hopefully as these young people get into well paid jobs they will go and buy a car.
Morgan need to get their quality top draw and as perfect as possible given the nature of the construction then reduce the numbers built to be just below demand. They should then strive to position their selves such that the cars become a very desirable ownership proposition with the young and wealthy driving them up and down the Kings Road because they are proud of what they have achieved.
I feel that there will always be a number of ladies and gentlemen like TMer's who will buy the cars as they are because we just love them just as they are, it's the new customers the company needs.
Look at me pontificating as if I know anything, it's because it's sold cold outside!!
