This all sounds very encouraging.
I understand and accept all that has been said positively about brand loyalty and marketing.
Some of it seems rather frothy and full of aspirational nebulosity, but I can't fault the aim, and MogMag provides the perfect all-encompassing marketing and coffee-table wrap-around.
Alongside this, there is still much I read about the quality of MMC output, which still has some way to go.
The company may be into continuous improvement (I forget the modern phrase), but we do not hear much about it.
And I think we all have an interest in making it happen, where we can.
So, about that MOG (Morgan Owners Group) with the 'free' magazine.
Is TM part of the solution, given the opportunity?
