I perceive that Morgan would like to sell new cars to the young brigade who would sell their quality Germany cruisers to move up. This is unlikely to happen except in a few cases and no amount of merchandising will change this.
The much larger group are classic car owners and bike owners who understand the brand. These people represent numbers but I don't think Morgan really appreciate the untapped potential.
And how many Howards are out there with sore bums from sitting on the fence? What are Morgan doing to pull the Howards in?
