Interesting thread. In my opinion a quality premium priced product can only retain its position if it retains its quality and hence desirability. What has surprised me having attended various talks ,factory visits etc is the fact that Morgan don't seem to take care of the low hanging fruit in the quality department. Whilst i have not bought new myself, tales of rusting washers is just a buying department issue . Same as the corrosion on the running strip bolts... its not necessary. Don't mention the fuel gauge.. It might be a standing joke in Morgan circles but really how difficult is it to fix? i guess its a bought in item so change supplier. None of these issues help with quality and desirability to the outside world
I dont think that its quite as simple as you suggest. Volumes at Morgan are very low and they will have difficulty getting suppliers. But in any case you are assuming that rust on washers comes from the supplier whereas it could well be to do with the archaic manufacturing process and storage facilities at MMC. And can Morgan change that? Part of their selling proposition is the "old style hand manufacture" so knocking down the old sheds and erecting a proper air conditioned assembly hall could damage sales.
Essentially this is the Harvey Jones debate. properly updating Morgan production would mean major change that would certainly improve quality but could well damage sales.. Its a difficult line to tread.
Maybe buryers just have to accept that they are buying at best a 1950s car and have to accept 1950s quality levels?
