The news of the Plus 6 in Geneva has finally made me realise what the plan is with Morgan.
• This new car (whilst nice looking) as far as I see, is a sign that the Morgan Company no-longer care about the majority of the owners of their cars but rather the 1%.
• The starting price of the Plus 6 at circa £80k is an insult and don’t get me started on the “extras” included on the first editions for 10k which seem to mainly be some extra stitching and colourful items with a hardtop.
• The Roadster has been seemingly abandoned as a 6-cylinder oddity in the range – how long will it last until Morgan kill it?
• The Plus 4 110 Works edition which starts from £65k (£15k on top of last year’s club sport!), seems to mainly consist of the engine performance components of the Clubsport on a standard 110-year car, how generous of Morgan to give us the option of a radio CD!
• It is clear to me that Morgan have totally forgotten their beginnings, other than the look of the cars, and are now catering to the 1%.
• The year on year price rises (8% in 2016!) show that Morgan is now run for the shareholders and not for the average enthusiasts, the latest news that the family have sold out and the firm is now majority owned by InvestIndustrial just confirms this to me.
• The classic range of cars are now overpriced beyond belief, at least the 110-year options at least make them slightly better value, but the underpinnings are now, far beyond, in desperate need of updating.
I am now looking at sale options.
