What’s the point of will I am? I can’t imagine who, other than his own chums, would be influenced by him. Reminds me of that advert with the grinning fool “Ryland” , car buying for those soft in the head.
One car i increasingly notice on the roads which I think looks decent and the polar opposite of these big things is the Dacia Duster, even the name is cool. The brand ambassador would be a tricky choice, needs to be someone whose opinion matters, maybe Plato or Aristotle if they’re available? They might be total rubbish and perhaps not even very efficient, but if you need a utility car and kept it till it dropped dead, it would be reasonably kind to the planet. I spoke to chap on my road trip who was already on his third Tesla, that doesn’t sound to me like a low carbon footprint.

Not my place to criticise though, I’ve driven well over a thousand miles this week for nothing but pleasure, in a car which is useless for anything else.