Bit like apples and pears, surely. 50 to 70 UK units this year at most, compared to a new Ford model sales!
According to Morris - “Around 2012, we were selling 28 cars a week in total, We believe the new model could help us match or even beat those figures.â€
There would be no better PR image than 50 "punters" stood behind the new model waving their deposit paperwork.
Having been an exec of a UK Caravan and Motorhome manufacturer i can assure you that not all manufactures do it the same way.
I have to disagree - I think it would rather shonky and smack of desperation, more akin to GCSE results day at your local Comp....
The Plus Six and Plus Four launches (the latter hampered by Covid) have been pretty classy affairs commensurate with a high end specialist manufacturer.