Morgan in the business of making and selling new cars . It doesn’t matter how, it’s just an ultimate goal.
Making a margin on a second hand Morgan is priority two, as it’s been a part ex for a new CX or second hand CX.
Couple of hundred grand on the factory tours would also be a priority as seems money for old rope with servicing definitely being a good revenue earner for those of us that dislike pissing about with grease, glue, and double sided draft excluder tape.
You guys who have kept your Trads forever, and don’t use factory or main dealers for service are of absolutely zero interest to Morgan, and why should you be?
I have a CX because the Trad I had was tragic. I don’t care about residuals, and if second hand prices bomb, good. It means a more affordable CX for all.
Also, I wouldn’t use my own cash and pay the whole price of it into a depreciating asset on the first day of ownership. My money can be used to earn more money elsewhere. So depending on circumstances, the deal will suit many people.
It’s no different to buying a £400,000 combine harvester! £50k down , 25k a year for two years, option to buy, but sod that cos out of warranty and free yearly service offer gone. Roll out another brand new fixed cost machine. 100 % write down allowance on full price of combine also.
Loads of CX cars sold on PCP with a Guaranteed future value of £45,000 at 30,000 miles at 3 years old. Hand it back and walk away, or use residential as pix on next one. It’s what ever suits.
Also, it’s was said on here that there will always be a market for a trad buyer. Your trad 30 years time. Who is going to be buying and driving them. I’ve just asked 3 well brought up, car, bike, tractor, and V8 Scania loving teenagers sat in my kitchen what they think. They are rolling around on the floor with laughter 🤷♂️
