Needless to say, small volumes may allow you to customise more to you clients needs, but that does start to reduce economies of scale. Keep updating your vehicle specs and adding new models on an almost annual basis increases your development and stockholding costs, effectively undermines the second hand residuals and the sense of marque exclusivity and mystique, also in exposes it to a newer wider audience who may not be in tune with the brand dynamics/reliability beyond the showroom. I'm staggered at the number of second hand CX's for sale with really low mileages

The 4 wheeler and 3 wheeler families are so far apart, it must eg spread development and research resources to the limit.Surely greater consolidation of model range and stop the almost annual model updating would deliver better economies of scale. There again some may argue that small flexible production facilities can introduce and produce a greater range of vehicles to meet specific customer needs/ usually at a much higher price point, but some may question the development and engineering resources available and committed to deliver a quality reliable product. Having said that even the big boys with their massive development and engineering resources on a regular basis can be found wanting. There's no easy answer.


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