There is obviously some confusion.
The premise, offered by Phil, was residuals. Morgan was once famous for the highest residuals of any marque everywhere in the world for decades. Historically, the new mog buying decision was greatly eased by that. New car problems and their sorting issues were overwhelmed by the simple thrill of actually being lucky enough to get a new Morgan.
Yet the old fact of high Morgan residuals has disappeared in many countries, the UK notably one and the US Aeros being another, though solid residuals still exist in many countries. One can also postulate that this new trend that could continue lower. Arguments that Morgan residuals are now "no worse" than other cars don't address any of these issues and are likely defensiveness or a delight in lost value.
Certainly, as an academic exercise, it would be more fruitful to try to figure out what is happening and what, if anything, can be done to stop it. However, if the subject is uncomfortable to a few people, it can be dropped here. There is no wish to discomfit anyone.
Lorne
I would not worry about it Lorne (it's usually me that does all the worrying anyway)
I agree with you on the history of where the mark used to be. I am not as sure it is as black as you might think in the UK but there is definetly a change.
However what Andy/Rich are trying to point out is that without any pre knowledge of Morgan residuals in the specific case of UK Aero it is no worse than simmilar high performance models. From the perspective of a new to Morgan Aero owner the car is more evaluated on it's real performance/comfort/looks etc. I dont thin these 'new' buyers are attracted/aware of the previous residual value that Morgans achieved over the years
I guess to them then it's not an issue and it's not a bar to Morgan selling Aero's to this new type of buyer.
(Now I really do need a coffee
)
