The debate on how Morgan Motor Company should market, raise the profile and, ultimately, sell their cars often gets touched upon in discussions on this forum (and every other Morgan discussion group). So, rather than let other threads digress away from their intended topic, I thought I'd open up a fresh thread and start with two quotes from the Morgan Aeromax for Sale thread: -

Originally Posted By mr_tony
Marketing is an expensive business, and verifying the impact of marketing campaign is still very much the holy grail, and an inexact science at best at present.

'Above the Line' campains - i.e. campaigns in print media on the TV, PR at shows etc is all good solid stuff, but it is expensive and it's hard to judege the impact a lot of the time.

I think Morgan's best option is 'guerilla' advertising, not so much in terms of flyposting or that kind of activity, but in terms of using it's connections to get the cars placed in popular, widely seen places.

Much as many of us will roll our eyes at the mention of Cannonaball etc - this is the kind of thing where minimum expenditure for the company, can have very widespread exposure.

I bought my Aero after seeing a Morgan meet at Le Mans and deciding I loved the looks having seen it close up. With the Aero I think this could be a particularly stron way of improving sales - just getting the cars out on the roads being seen at events generates interest, and from there its a shorter jump to selling..



Originally Posted By gomog
The MMC recently informed the dealers that the company bottom line must be improved and marketing programs (outside of a Liquidcom "rolling show" for to establish new Wings in 2008), will be curtailed.
Lorne



Given that most of us agree that MMC have limited resources to spend on marketing their product and attracted new customers, how do we believe Morgan can best achieve a positive return for minimum investment?

I've thought about this topic for over 12-months and have some ideas but I'd rather someone else gets the ball rolling before I jump in (posing the question and than answering it is a little one-sided unless people disagree with my grass-roots marketing tactics wink )