Lorne, no one should be resting on its laurels and thats including MMC, modernising of manufacturing facilities will ensure better production and quality, more development will ensure its future to pass stringent legislation and may regain loss market such as USA, all these will reduce its capitalbase in the short term, but it will definitely ensure its long term survival of the campany...
Simon has hit the nail on the head, I was trying to compose a similar post, the marketing is simply to attract new customers outside of Morgan community, and increase its orders, but not necessarily increasing its production, hence the waiting time would increase, in turn the residual would improve...

Simon, yes, it was Swordfish, I got mixed up