MOGSouth (US Morgan Club) went fully digital with its newsletter. The newsletter was created and posted to the MOGSouth web site as a PDF file for all to download or read online. (It's available to all. Go to
www.mogsouth.com)
- This eliminated all print and post costs (huge savings!!). Huge labor savings as well.
- It also meant an increase in newsletter frequency (no printing delays) - Went from 6 issues/year to 12 issues and the number of pages increased as well.
- Color images were everywhere without consideration of color printing costs.
- The news was immediately reported. (No longer 'old news' caused by printing and posting delays.)
- Essential communication of club events, wants and sells, etc., was more timely.
- Club dues hasn't had to be increased in over 10 years.
- As a result, the club saw an 'increase' in membership.
(Yes, there are three hard copies still printed and mailed, to those too old to have access to the internet.)
Just some food for thought.
Cheers,
