I also agree , but I am afraid that is not "the MMC way" . Their customers have long since provided a lot of the product development.
The cost of poor quality control is enormous, as most of us from a manufacturing background can confirm, but I just don't think they have anyone with the required external experience at a sufficiently high level to get listened to.
Quality requires a total commitment from the CEO to the shop floor, dealers and everyone involved in the product. It is almost a philosophy.