It does show how desperate Morgan is to sell cars at the moment....it’s never easy this time of the year and not now helped by the lack of the 4/4 and Aero platform cars. Not an easy time for them.
And it also explains why they are so enthusiastically following up any opportunity to monetise the Brand. If they can't sell cars, how else are they going to survive?
Actually, here's an idea: Why don't they offer a 'Factory Refresh' service to existing owners. Not necessarily a full restoration service, but a optimisation/repair service that exploits the deep familiarity and knowledge of the workforce.
Things like fixing a persistent leak, or setting up the suspension for a specified style of driving, or maybe a bit of mild engine work.
