The new CX chassis cars do look to most eyes just like a trad. The majority will surely view the new Morgan CX models as an updated and improved version of the original. A Morgan isn't an Aston martin or Porsche ( thankfully!) and I suspect there will always be a market for something different. Not as refined but brimming with character that could be the USP.
I hope the "entry" level will be attainable but in reality Morgans haven't been "cheap" for years now. New Plus 4s seem to be around £48K + now so my guess is that DaveW has it about right at £60K. Will the market bear it? I have no idea but suspect it'll be huge success over the coming years.
I don't see the attraction of existing trads being hurt by it - quite the opposite.
2015 Morgan 4/4 (Wolf fettled) previously 2014 M3W MINI Cooper S and numerous BMC/BL relics.