Originally Posted by Dhango
Originally Posted by Gambalunga
Originally Posted by Dhango
And this will be the end of Morgan as we knew and admired. It is time to close the factory or at least change its name, by 2020 Morgan will have ceased to exist. Another brand that bites the dust. Bye, bye, Morgan ...

I see you are a real optimist Daniel. They said the same thing when Morgan changed production to 4 wheelers and again with the demise of the "flat rad".

I think it more likely to ensure that the company still exists after 2020.


Let me be pessimistic. Those changes belong to another era, to another time, they are another story, this is different.
First they sold the company now the Trads chassis are gone ¿What would be the next announcement?
Maybe BMW ends up buying the company and moving it to Germany.


I personally think if BMW end up buying Morgan it could be one of the best things that happen, Invest will do what they can to increase value and move on - BMW would buy the brand purely because of a passion and relationship with Morgan, not so much as a money making exercise - so IF they did I can't think of a better owner to keep the brand going in a world of ever changing developments and increasing costs and a need to co-share these.

Aero 8 GTN #11

"What we do in life.. echoes in eternity."