That video shows exactly how the company sees itself I think.
All about lifestyle and nothing about the cars!
Included in the words of the accompanying music/song are : we don't care how we came here.... whilst showing the happy couple motoring to somewhere....
The journey ( not the destination)was the point in a Morgan, or always has been for me.
Very different customer base I guess.

Last edited by nick w; 09/11/22 04:45 PM.