There are parallels between Wiesmann in Dülmen near Münster and MMC, but there are also differences. The main difference is that MMC is a traditional company and Wiesmann brought out its first retro roadster in 1993, without any history of the brand. But the design was very appealing to the buyers, the quality was impeccable and the technology came from BMW. The price was affordable for this target group. The driving performance was right. The concept was right. A beautiful fantasy roadster with a silky smooth BMW straight-six for about 70.000 Deutsche Mark at that time.
A parallel to Morgan (first Aero platform, then CX) is the BMW technology, it is gratifying that BMW supplies its engines and drivetrains to small companies.
But now we come to another parallel. In the last years of the company's existence, Wiesmann only offered V8 BMW engines. The cheapest new Wiesmann cost about 130,000 € (not Deutsche Mark) in 2012. One could have easily continued to build the 6 cyl. without pain and for more attractive prices. I don't know what kind of consultant idiot had foisted this positioning on them and how it was justified...probably again some kind of platform thinking scarifying the needs to build in the 6 Cyl. any longer…and, of course this typical... "we want to become more noble"...Anyway, one year later Wiesmann was insolvent.
That doesn't have to happen with MMC, but they have lost their grip a bit.
They don't have to build cars for 50,000 customers a year, but it is a sensitive art to reach 1000 customers instead of 80.
