I've always had the feeling that MMC maybe were left with no option but to 'compromise' and put a trad style body on the new CX platform to hang on to some customers.
You'd think that if you were going to bin (price out) most of your old/loyal customer base and you'd just spent millions of Lira on a new chassis, suspension and powertrain, and you had a new design department, you'd go the whole hog and put a new body on it.....
Even if it was along the lines of the 'life car', which I could have been tempted to sell a kidney to own it was so beautiful, it might have allowed the company to develop into the next 100 years....
£100k+ for a normal Morgan just seems to be too much money when you're faced with the others at that level.
A 911 can be specced for <£100k.
You'd have to be clinically insane to sacrifice build quality, handling, performance, practicality, useability, safety, worldwide dealer network.......etc etc, and head to Malvern with your money.