If Morgan's thinking is that profit comes with numbers, without considering that buyers are part of the equation, there will be a build-up of cars at dealerships which will only sell by reducing prices.
There's already a whiff of that in the numbers quoted recently of CX cars on sale. There's also a whiff when someone mentioned that the only reasonable p/ex offer was from the factory in exchange for a CX.
The Super 3 will cushion the business while it is new and with high demand, and the diversity of expensive factory tours and road trips, plus Morgan Hire will all help. But in the end, it's a numbers game.
