I am quite new to the Morgan brand.
In my opinion, and what I saw last week during the company tour, Morgen has no other option than to work in the exclusive market segments. A low-priced car today only goes through unit numbers. I can't imagine that with Morgen.
The future will show whether it will be possible to find 800 to 1,200 buyers for such exclusive but not perfect cars.
I was told in Malvern that the safety systems that were included in MY 2023 were made to re-enter the US market. This is certainly another reason, besides inflation, why prices have risen so much.
